James, The Iron Cowboy, Lawrence holds the world record for the most 140.6 distance triathlons in a year. In 2015, he completed 50 Ironman distance triathlons, in 50 states, in 50 days, all while raising money for his various charity foundations. “A big misconception of endurance athletes is that we are selfish,” said James. “When people hear about my journey and the types of things I do, they initially assume that I’m rich and single.” Selfish, rich, and single are not ways to describe this father of five who lives a very humble life in Utah. Read what inspires The Iron Cowboy to stay focused on his goals as an athlete and a father.

What inspires you?

I’m inspired by anyone doing hard things, taking action and not making excuses. I hate excuses, own it or shut the hell up. I actually don’t have an endurance background. My wife one day challenged me to a 4-mile fun run. I literally got off the couch and went and ran those 4 miles and it evolved from there. I learned to love it and be athletic and now I can’t imagine my life without it.

Who is your hero?

My wife Sunny is my hero. I often say that children are a product of their environment. My wife and I try to set the best example we can for our kids and we love having them come outside and play. Nothing is accomplished alone and this is very true in my home life and athletic accomplishments.

What are your 2016 goals?

I have lots of races lined up for 2016 including my own race, Doxa Race. Doxa Race is a 12 person team triathlon race, that covers 285 miles over 2 days. There are 36 legs of the triathlon and it is the first relay triathlon of its type.

What advice do you have for others? 

It’s interesting; people assume with what I do that I love every single second of it. There is always an excuse but I think you need to shed the excuses. Most people are afraid and the reality is that the better you, is on the other side of fear. The best advice I can give anyone is literally take the next step, get started, and keep moving.