By Mark Barroso

performance denim: the latest innovation

Performance denim is an apparel category that boasts the perfect blend of stretch, durability, moisture wicking and style. This stretchy denim is perfect for keeping warm, cool, dry and fly that, most importantly, won’t leave you crotch-torn. HYLETE’s optic performance denim is different from other performance denim because of its unique blend of four materials. There are typically two types of companies that make performance denim: casual brands that add this new product to their massive apparel line or brands dedicated to performance denim like. HYLETE’s take on jeans is backed by years of designing sports performance gear.

jeans that are ready for anything

HYLETE’s optic performance denim is available in 12 sizes specific to the waist and inseam. The straight leg cut isn’t too tight to restrict movement nor is it overly loose to appear baggy. The jeans are fashion forward for a night out with your significant other and durable enough to handle late nights out with the bros. In addition to the two side and back pockets, there’s a zipper pocket to store keys, a wallet or phone for maximum security.

the fit

The waistband on HYLETE’s jeans won’t shrink from laundry. Machine wash cold and tumble dry low to keep your denim fresh and pliable. No iron is necessary to keep the performance denim wrinkle free as the four-way stretch fiber system maintains its shape wherever you store them. Wear the jeans with or without a belt, either way the waistband will fit snug to your body. CrossFitters, bodybuilders, Olympic Weightlifters, Powerlifters, gymnasts—basically any athlete with muscular quadriceps, hamstrings and calves—will slide right into HYLETE’s performance denim with some room to spare. The four materials in the jeans combine to provide a breathable, moisture transfer system where sweat doesn’t get locked into your crotch and thighs.

HYLETE’s optic performance denim are your wardrobe’s ultimate utility player. They’re your go-to for work, play, travel, active outdoor days, and date nights. Seriously, performance denim is  a real conversation starter since most people aren’t aware of the fact that jeans can be so functional. HYLETE’s version of performance denim can handle the most rugged of dudes and still look as good as new. 

about the author

Mark Barroso, NSCA-CPT, Spartan SGX Coach, is a certified personal trainer, group fitness instructor, and fitness Journalist based in New Jersey. Barroso's work has appeared in Men's Health, Men's Fitness, Muscle & Fitness, M&F Hers, FLEX,, Fitness Magazine, and more. When Barroso isn't creating original health/fitness content, he enjoys weightlifting, cooking, running, and obstacle course racing. Barroso has completed 30 obstacle course races and counting, often wearing HYLETE apparel and packing his HYLETE backpack for the ride. For more information about Barroso, visit