Sep 19, 2019
By HYLETE Content Team
HYLETE announced its partnership of the 501c(3)
, as part of the GRACEDBY GRIT foundation HYLETE Charity Support Program. The GRACEDBY GRIT foundation recognizes young women who participate in athletics as an opportunity to discover and develop GRIT while embracing GRACE through the GRACEDBY GRIT foundation scholarship fund. HYLETE has committed to contributing one percent of all HYLETE women's product line sales to benefit the GRACEDBY GRIT foundation.
Often, young women who are advancing their education while participating in sports are faced with financial constraints that limit their opportunity to continue pursuing sports at the collegiate level. By sponsoring scholarships that honor female student-athletes who've overcome adversity, HYLETE hopes to alleviate one of the obstacles. HYLETE acknowledges that sports and athletics can positively affect the personal development of a young woman, encouraging goal-setting, leadership, and teamwork.
GRACEDBY GRIT was formerly a women's athletic apparel brand that was acquired by HYLETE in June 2018. The co-founder of GRACEDBY GRIT and a few GRACEDBY GRIT team members joined the HYLETE team to further enhance HYLETE's female experience. The legacy of GRACEDBY GRIT Inc., lives on through the GRACEDBY GRIT foundation. Both HYLETE and the GRACEDBY GRIT foundation value the power women find within themselves to overcome obstacles life throws at them.
Kate Nowlan, former COO and co-founder of
GRACEDBY GRIT Inc., President of the GRACEDBY GRIT foundation and VP of HYLETE Experience, says, "I am proud to represent both the GRACEDBY GRIT foundation and HYLETE. Looking ahead, we have an opportunity to highlight the recipients of the scholarships and exemplify the importance of athletics for young women. With all the obstacles young women face, this is one tangible contribution and statement we can make as an inclusive, passionate and innovative brand. For the HYLETE community, they not only can purchase incredible product, but they can support a relevant cause."
For more information on
GRACEDBY GRIT, please visit www.gracedbygrit.com.